Fashion E-commerce
Product copy that raised average order value by 28% in six weeks
A Neapolitan accessories brand had strong visual branding but product descriptions that read like inventory lists. Size, material, color. Nothing about who the buyer was, what the piece signified, or why it was worth the price. We rewrote 80 product pages with copy structured around the specific buyer identity each piece appealed to. Average order value went from EUR 73 to EUR 93.40 within six weeks. The effect was most pronounced on items above EUR 150, where the old copy had been losing the conversion at the price anchor.
+28%
AOV increase
80
Pages rewritten
6wk
Time to results
B2B SaaS
Sales funnel copy that reduced sales cycle from 22 days to 11 days
A Milan-based project management tool had a full pipeline of qualified leads but a slow conversion rate and long sales cycle. Discovery calls revealed the same objections surfacing every time: pricing transparency and integration uncertainty. The previous copy either ignored these or buried the answers in the FAQ. We rebuilt the funnel to pre-empt both objections before they came up: the landing page surfaced pricing context earlier, the email sequence included integration specifics in email three rather than waiting for a demo request. Sales cycle dropped from 22 days to 11 days on average.
-50%
Sales cycle length
22d
Old cycle
11d
New cycle
Professional Services
Brand story that positioned a consultancy as the only regional authority on its topic
A Rome-based financial consultancy had 14 years of client work and zero narrative around it. Website copy described services generically. We built a complete brand story: origin narrative, positioning statement, key message pillars, and updated website copy across seven pages. Within three months, they had two new clients who specifically referenced the website in their first email.
14yr
Legacy repositioned
7
Pages rewritten
2
Clients in 90 days