The full funnel as one persuasion sequence
A sales funnel written as separate pieces by different writers at different times produces consistent conversion problems. The ad makes one promise. The landing page makes a different one. The email sequence makes a third. The customer arrives confused, the promise is not fulfilled, and they leave.
We write complete sales funnels as one coordinated argument. The ad copy establishes the specific claim that draws the right audience. The landing page delivers on that claim and makes the case for the offer. The email follow-up sequence handles the objections and questions that prevented conversion on the first visit, and moves the prospect through to a decision.
A complete funnel from us includes: ad copy sets for each audience temperature, pre-click landing page, post-click opt-in page where needed, sales or offer page, and an email follow-up sequence of between four and eight emails depending on the sales cycle. Each piece is tagged with annotations explaining the strategic logic so you understand what it is doing and why.
Before any copy is written, we map the funnel architecture: what audience enters at each stage, what they already believe, what the primary objection is at each stage, and what claim needs to be made to move them to the next stage. This architecture is documented and approved before drafting begins.
- Full architecture map before writing
- Ad copy for each audience temperature
- Landing page with conversion structure
- Email sequence 4-8 emails
- Annotated drafts throughout
- Funnel testing recommendations included
When to get a new funnel versus fixing an existing one
If you have an existing funnel with traffic and you are looking at conversion problems, a copy audit may be more cost-effective than a complete rewrite. Contact us before ordering a complete funnel if you have an existing setup -- we will assess whether an audit and targeted rewrites are a better fit.