Discovery & Brief
A structured 45-minute call that covers your audience, your offer, your competitors, and the specific conversion goal for this piece of copy. We document everything before writing starts. No ambiguity, no wasted drafts.
Research Phase
Competitor copy analysis, customer review mining, and market language mapping. We find the exact words your audience uses to describe their problem and the outcomes they want. Those words go in the copy.
First Draft
A complete annotated draft delivered with margin notes explaining every major structural and persuasion decision. You see the reasoning, not just the output.
Revisions
Consolidated feedback in, revised version out. Two rounds for Sprint, three for Dominio, unlimited for Conquista. Each round is structured and documented, not an open-ended conversation.
Final Delivery
Google Doc or Word, your choice, with a brief usage guide covering what to test first and what to avoid changing. The copy is yours completely from this point.
